Omnivore is a powerful integration app designed to automate the creation and updating of listings on several marketplaces, including sending orders back to your ecommerce store for fulfilment.

When you install the app, it will import the products from your ecommerce store into Omnivore. You can then choose which products you want to list on each Marketplace.

You can also make changes to your products in Omnivore without changing the products in your ecommerce store. This allows you to change details such as the price or product titles to have the best chance of making sales on each Market.

Product listings and inventory in Omnivore are kept in Sync with your ecommerce store via full product syncs and individual product/inventory updates as they happen (depending on your ecommerce store).


The Omnivore Dashboard summarises your Products and Orders. The Products section shows at a glance, how many products are listed or not listed, and why.

The orders section will give you a summary of orders received and also notify you of any order issues that you need to look at.

You can also see a list of your top selling products on each Marketplaces.

There is much information on the Omnivore Dashboard, we recommend taking the time to observe the content fully.

Product syncing

If your ecommerce store is Shopify, BigCommerce, WooCommerce and Maropost, Omnivore will do a full sync of all products once every 7 days, usually on a Saturday night around midnight. All product information such as price, inventory, description, images and title are updated.

In between the full sync, products and inventory are kept up to date in almost ‘real time’. If you change the inventory Omnivore will update the product listing on each Marketplace

The weekly full sync and ‘real time’ updates ensure all products are kept up to date.

If your ecommerce store is Magento (this applies to v1 and v2) Omnivore will do a full sync of all products once every day, usually overnight around midnight. All product information such as price, inventory, description, images and title are updated.

It will sync inventory changes throughout the day every 20 minutes (at best) to 60 minutes depending on the number of products you have. Timing depends on each Marketplace, the total number of products in Magento and the number of inventory changes you have. For example, if you have around 3,000 products with 200 products requiring an inventory update to the marketplace this will take around 15-20 minutes and will happen every 20 minutes provided the first inventory sync has completed.  

See related FAQs on Syncing 

Managing and listing products 

How to List Products

To list a product on all Marketplaces you need to map it to a Marketplace category (i.e choose a Marketplace category to list the product in).  Each marketplace has a unique set of categories.

For more information on how to do this, see the Category Mapping FAQs.

Note: You are not able to go live with listings until you click start selling in Omnivore. As you map your products to the corresponding marketplace categories the start selling option will show on the Dashboard.  You can only map what you want to list.

How to Block Products

If you have products that you don’t want to list on any given Marketplace, you can block them. There are a number of ways to block (or unblock) products.

Single products: To block products go to the Products page from the left hand nav. Search for the product(s) you want to block. Check the box then from the ‘Actions’ menu, choose Block all selected.

Block by Keyword: To block products by keyword, go to ‘Settings – Marketplace Name - General’ then scroll down to Product Exclusions.

Bulk Block: There is also a bulk block or unblock feature. Go to 'Products - Bulk Block'

See related FAQs: Blocking 

How to End a Listing

To end a product that is listed on a Marketplace, find the product and go to the page with the full product information. Scroll down and click the ‘End Listing’ button.

You can also block products that are listing and this will also end the listing on the Marketplace.

Product Listing Errors

Sometimes, not all products will list on a Marketplace. If we have tried to list your products but there is a problem each Marketplace will returns a validation error. Any errors are listed under ‘have listing errors - fix now’ in the Dashboard.

By clicking into that listing errors section you can see a list of errors that explain why the product/s cannot list.


Stock Buffer

To ensure that you don’t have products listing and sold on a Marketplace, we recommend using a stock buffer. You can set this up under ‘Settings – Administration’. If you have a stock buffer set up, then the quantity listed on each marketplace will be your inventory less the stock buffer value.

You can also create a stock buffer product action to set a Stock Buffer on a group of products for some marketplaces but not others.

Related FAQ: Stock Buffers

Optimising sales using Pricing

If you want to price your products on the Marketplace differently to your ecommerce store (i.e increase or decrease the price) you can do so via the Promotions feature.

From the left hand nav, select ‘Promotions – Add new’.

You can apply a pricing rule to a group of SKU’s or all products.

Related FAQs: Pricing and Promotions


Customised Product Titles

To maximise your chance of sales using Omnivore, its recommended to optimise your Product Titles with keywords such as the brand name, colour, size and/or what the product is however, you may not want to add this type of information to your titles in your Ecommerce store.

In Omnivore you can change an individual product title for each Marketplace.  Go to ‘Products – All Products’ and in the table on the right hand side you will see a column ‘Product Title on Marketplace Name’. Click the product title to edit and save.

You can also create a rule to apply a change to all product titles. Go to ‘Settings – Feeds’ and in the Product Name field enter the rule you want to apply.

Related FAQs:  Customize Product Titles  

Product Description Template 

In some cases (i.e shipping products from overseas) you may want or need to add a disclaimer to the description of every listing on a Marketplace to advise customers that they may need to check for duty or taxes.

For example:  This item is sold by <Insert your store name>, an offshore business located in <your location>, and may incur customs duty or tax. 

To add this OR any message to your product descriptions for all of your listings, go to ‘Settings – Marketplace Name – General’

Related FAQ: Add to Product Description 


Omnivore checks the Marketplace for orders every 10 minutes. Once the order is made available Omnivore will import it and send it through to your ecommerce store for fulfilment.

If Omnivore is unable to send the order through to ecommerce, you will receive an email notification and a message will appear in the Dashboard under the Orders section on the right.

You will be able to click through to the order and see what the issue is and what you need to do to resolve it. For example, it may be as simple as correcting a mismatching postcode.

We will check your ecommerce every 2 hours to see if the status of the order has changed to Shipped. Once the order has been marked as shipped in your ecommerce store, Omnivore will then be updated.

Related FAQs: Orders 


There are a number of different options available for shipping based on each Marketplace.  Omnivore offers shipping setup options and easy documentation to setup shipping based on what each Marketplace requires.

At a minimum, you need one shipping policy. You can charge any amount or you can make it free.

You can choose to charge or not to charge for additional items if a customer buys more than one product.

Weight based shipping; charge a different amount depending on the weight of your products.

Using Product Groups, you can create a group of products (based on criteria such as weight, price, retailer or marketplace category and brand) and have a different shipping policy for each group.

Related FAQs for Shipping can be found by clicking on each Marketplace Name, e.g. Selling on Amazon.

Payment methods

This is defined by each Marketplace.  Payment methods are not set in Omnivore.

It is advised to follow each Marketplace rules and setup guides to ensure this is understood.

Currency conversions

If you’re a seller based outside of the country where the marketplace is, eg an Australian Seller selling on TheMarket or Trade Me in NZ we will first remove any taxes and then convert your price into NZ$ based on a daily exchange rate we use from Google.

You can choose to set your own customised exchange rate in Omnivore.

Related FAQs: Tax and Currency Exchange 

Omnivore Support

If you have any problems with Omnivore, please visit the Support Section. From the Dashboard there are 3 ways to navigate to our Support Page.

If you can't find your answer in the support section and FAQs, you can raise a support request