If you're currently selling on Kogan and wish to enhance your selling experience by using Omnivore for automation, please review this FAQ for important information and the next steps to take.

Things to Consider

You will need to consider the following:

  • When you first created product listings on Kogan, they required a 'SKU'. If the 'SKU' in Omnivore and the 'SKU' on Kogan are the same then Omnivore can usually take over the listing and update it with the product data held in Omnivore. Under this scenario, there should not be any impact on your sales.

  • If the SKU on Kogan differs from the SKU in Omnivore, then the listings will need to be ended on Kogan and Omnivore will create a new listing.
    • NB: The most common use case where the SKU will be different between Kogan and Omnivore is Shopify and BigCommerce. The 'SKU' in Shopify and BigCommerce is not reliable so Omnivore uses the Shopify and BigCommerce Product ID as the 'SKU' which we send to Kogan.

  • Ending listings on Kogan and creating new listings can have a short to medium-term effect on your sales particularly if your sales are reliant on general keyword searches or category browsing as the Kogan search algorithm factors recent sales volumes when prioritising search results. You will also lose any product reviews on that particular product listing.

  • We DO NOT recommend listing some products manually and some via Omnivore as this will cause problems with orders being sent to your ecommerce platform. We may also end products listed on Kogan through our purge processes that are designed to ensure that products that should not be listed are not listed.

Next steps

To check if it's possible to keep your existing Kogan listings:

  • Check the SKU in Omnivore against the SKU in Kogan.
  • In Omnivore go to Products - On Kogan. Find a product and view the product details page. The SKU in Kogan needs to match one of the following values in Omnivore:
    1. SKU
    2. MPN
    3. Retailer Ref

  • If the Offer SKU in Kogan is the same as one of these field values you should be able to link your products in Omnivore with your existing listings on Kogan. 
  • Please contact our Support Team with the value that matches your Kogan SKU and they will be able to assist.
  • If the Kogan SKU does not match with one of the field values above we won't be able to take over any existing listings. In this case, please contact Kogan to arrange to have your current listings purged.