Everything you need to know.  Before you can begin selling on ebay.com.au, you'll need to make sure you have the following information available:


eBay Seller Account Details

Mandatory Business Policies

Once you have an eBay seller account, please ensure you have configured/enabled the following settings on the account. 


Automated payment method (now called Managed Payments)- you'll need to have an automated payment method (Managed Payments) configured for payment of any eBay fees.

Business policies- please ensure you have the eBay Business Policies feature enabled.

  • To enable/opt into Business Policies go here: http://www.bizpolicy.ebay.com.au/businesspolicy/policyoptin 
    Note: once you complete the eBay marketplace setup process, you should have 3 business policies created on eBay, named "basic" (postage policy), "PayPal" (payment policy) and "ReturnPolicy" (returns policy). 
  • Please do not rename or delete these policies as our platform requires them. They must be written exactly as above:  basic - PayPal - ReturnPolicy.   **Regarding the Payment Policy, even though eBay uses Managed Payments the payment policy name for Omnivore users is still called 'PayPal'.  The term PayPal is just the placeholder name for that business policy.

Listing Settings

Out of Stock Flag- Your 'Out Of Stock' preference must be set to 'Yes' in eBay so that when products go out of stock, the listing does NOT end. eBayLink and Omnivore rely on this setting to revise listings so if you want listings to end when they hit 0 stock you will need to manually end them in eBay.

To set your Out of Stock flag to 'Yes' go to https://www.ebay.com.au/uas/selling-pref and activate as in the screenshot below

eBay Store Subscription- We strongly recommend that you subscribe to an eBay Store, if you don't you will be charged for each individual listing.

Listing limits- By default, eBay limits any new seller account to listing only a small number of items, and up to a maximum total value.

In order to list more items, and list a higher total value of items, you'll need to request an increase of your selling limits.

More info on how to do so is available here: https://www.ebay.com.au/help/selling/listings/selling-limits?id=4107 

Shipping, Postage, Returns


  • Shipping on eBay is limited to what eBay offers. You may have your own shipping integrations set up on your eCommerce site but these are unlikely to work with eBay. 
  • Omnivore supports eBay Business Policies so you can offer flat rate shipping (Standard and Express), Weight Based shipping with a rate table, regional exclusions, calculated shipping with Australia post.
  • NB: Omnivore does NOT support 'Freight' where eBay buyers can request a quote.
  • More information on eBay Postage Policies is available here
  • Please also read our FAQs on shipping

How you intend to charge buyers for postage?
Do you intend to charge buyers a flat rate for postage in Australia? or will it vary depending upon the delivery location or product type?

eBay offers sellers a range of options when it comes to specifying postage costs for buyers:

Flat rate: This is where you set a flat rate postage cost, for all buyers across Australia. Note: using our product groups feature, and eBay Business Policies, you can create different postage costs for different types of products. See here for more info.

Postage Rate Tables: These allow sellers to specify variable postage costs for up to 100 different regions across Australia. Further info can be found here

Calculated Postage: When using this option, eBay will automatically update the postage charge a buyer sees, based on their location, and the details you provide with your listing (i.e. product weight AND dimensions). Note: This postage option can only be used when you have both the product weight and product dimensions( width, height and depth) available for ALL products in your e-commerce platform. This is a mandatory eBay requirement. Further information is available here.

Note: Unfortunately, for merchants using "Shopify" we are unable to import product dimensions via the Shopify API, so it isn't possible to use calculated postage.

These options are suitable for the majority of sellers, but in some cases may not exactly match the postage model used on your own site.

How do you intend to manage any returns?
Will you be accepting returns from buyers?
What is the return period? You should follow eBay Returns options outlined here.
Who is responsible for any return postage costs? the buyer or you?

Product and Listing Information

Product Identifiers - UPC's, GTINs etc

  • In the last 12 months eBay has been making Product Identifies such as UPC, MPN, EAN compulsory. If your products do not have these identifiers, they will not list on eBay.
  • You will need to have the Product Identifiers in your ecommerce system. We will then import them with your other data to create listings on eBay.
  • Please check here for more information about what Product Identifier data is required.

Product Information

  • All listings require an image (min 500x500px), a description, price, product title.

Here is a list of quick links that you may find useful within eBay for managing your eBay store:

Account settings
Get Started Sellinghttps://www.ebay.com.au/help/selling#selling-getting-paid
Seller Manager Pro Dashboard
Resolution Centre
Seller Standardshttps://sellerstandards.ebay.com.au/dashboard
Business Policies (Postage, Payment and Returns settings)
Seller Help
Promotional Tools
eBay Policies and Ruleshttps://www.ebay.com.au/help/policies/default/ebay-rules-policies?id=4205
Postage Payments and Returnshttps://www.ebay.com.au/sellercentre/postage-payments-returns
Contact eBay Australiahttps://www.ebay.com.au/help/call_us?type=ContactUs&topicId=4000
eBay Plushttps://www.ebay.com.au/sellercentre/ebay-plus-sellers

Other Essential Reading For Setup:

Important Information About Listing and Setup on eBay.