Your description should cover WHAT the product is, WHY a customer would buy your product and WHO your product is best suited for. This will qualify your potential customer and ensure they are buying what they want.
Provide detailed information on the product. If you can answer all of the customers’ potential questions in the description, you will increase conversion and reduce page abandonment.
Product Specifications & Features
This refers to any information that could enhance the searchability of your product.
Such as ;
Physical Specifications: Dimensions, Weight, Material & Colour
Compatibility: Attachment sizing, compatible brands &products, if applicable
Technical Specifications: All relevant features and capabilities
Regulatory Attributes (Mandatory): Certifications, Regulatory Ratings, Professional Installation Required, Age Classification/Requirements, Other Regulatory Considerations & Requirements, if applicable.
Relevant Exclusions: Additional items needed to enjoy the product or shown in the images
User Guidance: Assembly Required, Age Suitability, Usage Instructions(if not obvious)
Packaging size for bulky items
How can I add more detail to my descriptions in Omnivore?
If you want to change the description for a group of products:
- Create a product group - in Catch Feeder / Omnivore go to 'Products - Product Groups' in the left navigation menu and click 'Add a product group'. Complete the criteria or add specific SKUs.
For more information see How to create a Product Group
- Once you have created your Product Group go to 'Products - Product Actions'. Click 'Create detailed description' and complete the required fields.
- Make sure you choose the Product Group you created in 1 above.
- For the description template, follow the guidelines above around adding/removing text and using the data fields. In this example, the description on eBay will use the description from your eCommerce store followed by 'For a limited time, all products over $200... '