TABLE OF CONTENTS

Optimise Your Product Titles for eBay Search 


A well-written product title is one of the most important factors in improving your visibility on eBay. 


Omnivore gives you several ways to optimise your titles—individually, in bulk, or through templates—so your listings are easier for buyers to find.


Why Title Optimisation Matters


eBay search relies heavily on keywords. Clear, relevant titles help buyers understand your product immediately and improve your chances of appearing in search results. Avoid unnecessary words and focus on accurate, descriptive terms. 


Modify A Single Product Title 

  1. Go to Products → eBay Australia in Omnivore.  
  2. Find and select the product you want to update.
  3. Decide on your new eBay product title, hover and click on the eBay Name and use the pop-up box to type in your new title.




  4. Click the 'tick' to save.



  5. To remove the new title and revert back to the original name, just click Remove.


Modify A Group of Products 


  1. Go to 'Products - Product Groups'. 
  2. Click 'Add a product group'. 
  3. Define the group of products you want to have the product name rule applied to.
  4. Go to 'Products - Product Actions' then click the button 'Create product names'. 
  5. Complete the required fields and make sure you select the Product Group you created.




A good example of this feature for a clothing retailer might be to create a product group for a category such as 'Womens Jeans'. 


The product name rule you could add might be: NEW $productName $standardColours Womens Jeans. 


For all products in the category 'Womens Jeans' the title would then have the name, colour and keywords Womens Jeans.


Product Naming Template For ALL Products


To create a product naming template for all your products, use the left-hand menu to select "Settings --> Feeds --> General" e.g.


By default, the product name template is blank so that the standard product title from your eCommerce store is used e.g.


If you wish to optimise it for the eBay search, you can add product attributes to the title by using any of the following values:


  • $sku – this is the SKU of your product.
  • $brandName – this is the brand name (if you have assigned one).
  • $retailerName – your store name.
  • $colours – if the product comes in different colours, the list of the colours as you described them, e.g. Coral, Midnight, Gunmetal
  • $standardColours - similar to $colours except the colour names are as mapped to the standard colour names, e.g. Pink, Black, Grey for the above example
  • $productName – the original title of a product.
  • $shortDescription - the short description of the product if provided.
  • $detailedDescription – the long description of the product if provided.
  • $amount – the product's selling price e.g. $89.95
  • $rrp - product's RRP price
  • $category - the category assigned to a product in the retailer feed/system.


You can also remove keywords or replace/add keywords using the -## ##- notation.

e.g. for a product with the title "Full Moon Dress On Sale", a few examples might be:


  • A product name template to remove the text "On Sale": 
    • Product name template = $productName -##On Sale##-
    • eBay Product Title = "Full Moon Dress"


  • A product name template to replace "On Sale" with "Buy Now" (note the | to split the two): 
    • Product name template = $productName -##On Sale|Buy Now##-
    • eBay Product Title = "Full Moon Dress Buy Now"


  • A product name template to add extra keywords around "Dress" keyword: 
    • Product name template = $productName -##Dress|Party Dress, Eveningwear##-
    • eBay Product Title = "Full Moon Party Dress, Eveningwear Buy Now"


Another example would be:

  • A product with the title: "Converse – Leather Hi Shoe"
    • Product name template = $productName $colours NEW from My Shoe Store
    • eBay Product Title = "Converse – Leather Hi Shoe red, white, black NEW from My Shoe Store"


Create Unique Product Names Using a CSV Upload


Please see this article https://support.omnivore.com.au/support/solutions/articles/17000131008


Remember:

  • Product attributes are case sensitive, so always enter them exactly as above (e.g $brandName or $sku).
  • If you need to remove multiple pieces of text, add the -##text1##- -##test2##- etc in sequence.
  • Product titles are a maximum of 80 characters. If what you enter is over 80 characters, it will default back to the original title and no changes are applied.
  • Use \ before $ if there is a $ sign in your text. For example, if you want to add the text: "Special Offer \$20 off for Autumn"
  • If using the second method, an import needs to be completed to modify the titles.