Go to Settings - Shopify Feed - General (the Feed Menu will be the name of your eCommerce Platform)

Leave product name template blank and it will use the standard title from your eCommerce store. This is the default for all customers.

Our example is adding @brandName to the product title.


You can add product attributes to a heading by using the following;

  • $sku – this is the SKU
  • $brandName – this is the brand name (if you have it)
  • $retailerName – your store name
  • $colours – if the product comes in different colours, the list of the colours as you described them, e.g. Coral, Midnight, Gunmetal
  • $standardColours as $colours except the colour names are as mapped to the standard colour names, e.g. Pink, Black, Grey for the above example
  • $productName – the name of a product
  • $shortDescription - the short description of the product if supplied
  • $detailedDescription – the long description of the product if supplied
  • $currency – the currency of the product e.g AUD
  • $amount – the products selling price e.g $89.95
  • $rrp: product's RRP price
  • $tax: tax component of the selling price
  • category: the product's assigned category in the retailer feed


You can also remove keywords or replace/add keywords using the -## ##- notation, e.g. with the product title "Full Moon Dress On Sale":

  • Set up a template to remove "On Sale": $productName -##On Sale##-
  • Output: Full Moon Dress

  • Set up a template to replace "On Sale" with "Buy Now" (note the | to split the two): $productName -##On Sale|Buy Now##-
  • Output: Full Moon Dress Buy Now

  • Set up a template to add extra keywords around "Dress" keyword: $productName -##Dress|Party Dress, Eveningwear##-
  • Output: Full Moon Party Dress, Eveningwear Buy Now

Here are some more examples:

  • Example title: Converse – Leather Hi Shoe and comes in red, white and black colours.
  • Template: $productName $colours NEW from My Shoe Store
  • Output: Converse – Leather Hi Shoe red, white, black NEW from My Shoe Store

Points to Remember

  • Product attributes are case sensitive so always enter as above e.g $brandName or $sku
  • If you need to remove multiple pieces  texts, add the -##text1##- -##test2##- etc in sequence
  • Product titles are a maximum of 80 characters. If what you enter is over 80 characters, it will default back to the original title and no changes are applied
  • Use\ before $ if using a $ sign in your text for example if you want to add the text: Special Offer \$20 off for Autumn