TABLE OF CONTENTS
Overview
Strike-through pricing is a promotional strategy that displays a product's original price alongside a discounted sale price, highlighting the savings to potential customers. To leverage this feature on Amazon through Omnivore, follow the steps outlined below.
Setup and How it Works
Ensure Price and RRP Availability
Confirm that both the sale price and Recommended Retail Price (RRP) are present for your products in your eCommerce store. Omnivore will import these values.
- Enable 'Send List Price' in Omnivore Settings
Navigate to Settings > Amazon > General in your Omnivore dashboard.
- Locate and tick the checkbox labelled Send list price. This action will transmit the RRP to Amazon as the 'list price'.
- Using the example below, the two highlighted prices will be sent to Amazon.
Address Attribute Warnings or Errors
Before Amazon will accept any price changes, ensure that all attribute warnings or errors in Omnivore are resolved and cleared.
Upload to Amazon
After making the necessary changes in Omnivore and clearing any validation warnings, perform an upload to Amazon.
Important Considerations
Sales Requirement: Amazon will only display strike-through pricing if there has been a sale made at the listed price. Without a historical sale at that price, the strike-through will not appear.
Amazon's Validation: If your listings do not show strike-through pricing after following the above steps, contact Amazon Support via Seller Central for further assistance. You can also find further information in Amazon's Seller Centre in the following pages:
