If you have existing listings on Amazon you can link your products on Omnivore to their corresponding listings on Amazon. In order to accomplish this, you will need your Amazon listing ASIN. The listing ID on Amazon is called an ASIN (Amazon Standard Identification Number). It is a ten-digit alphanumeric code that is unique for each product and is assigned when you create a new product in Amazon’s catalogue. 

If you are selling a product on Amazon that already exists on Amazon by another Seller then there will only ever be one ASIN or one product listing for that product. The first seller to create the listing determines the images, product title, description etc. 

When Omnivore pushes products up to Amazon we check to see if there is an existing ASIN based on your GTIN (EAN or UPC). If there is an existing ASIN, Omnivore will link up to that ASIN. If we cannot link to an existing ASIN we will create a new listing. 

The 'Link to Amazon ASIN' feature in Omnivore enables you to search for an ASIN or if you know the ASIN you can enter it to link directly to an existing listing. 

How to find Amazon ASIN's

You can also find product ASIN's by simply using the search box on Amazon’s homepage. Once you've found a corresponding product, go to the product page and scroll down to the Product Information > Technical Details section. You will find the ASIN data in this section as shown on the following image:

  1. In Omnivore, go to 'Products - On Amazon' and navigate to the 'Link to Amazon ASIN' tab.
  2. You will see a table of your products - the left column shows your products in Omnivore. The middle column shows the ASIN the product is linked to on Amazon. The third column shows you the actions that are available for these products.
    1. If the ASIN is correct, tick the check box (see image below) to indicate that you have checked and its correct. To check the listing, simply click on the blue ASIN link in the Amazon Listing column (see image above). This will open the listing on Amazon where you can verify that this is the correct product. Click on the Save button to save the settings for this product. 
    2. If the ASIN is NOT CORRECT, you can search for a new one OR enter the ASIN if you know it.  
      1. Click on the 'Search for an ASIN on product title' field (see image below) and Omnivore will search Amazon based on the ASIN and Product title. It may take a few seconds for the search to provide results.
      2. Alternatively, enter an ASIN in the field titled Enter ASIN (see image below) and click 'Save'.
      3. If an ASIN that we have linked to is NOT correct and you don't know or can't find an ASIN to link to, BLOCK the product from Amazon. To block the product on this page, tick the Block product check box (see image below) and click on the Save button. This will block the whole product including all variants.
  3. Once you have approved or entered a new ASIN on all the products, return to the dashboard and click the 'Upload to Amazon' button so that these products are updated with the linked ASINs.

Need ASIN Verification Message on the Dashboard

If you can see the below information in Omnivore on the Dashboard it does not always mean that you need to Verify ASIN's.

Unless your listings have other errors, if they are showing under ASIN verification they will still be live on Amazon.  See the final section in this article.

The ASIN verification is used so retailers can confirm that they are happy with the ASINs that the products are listing against on Amazon.  Listings will automatically link to an ASIN using the UPC code but sometimes you may discover the ASIN on Amazon has the wrong UPC code associated with it or they have the wrong UPC code against their product data.  The verification step is so retailers can see which listings they have confirmed are linking to the correct ASIN.

Key Points and Actions

  • Its best practice to check that each product has been linked to the correct ASIN, looking at the image will help but it is always best to click on the ASIN link to view the listing.
  • Remember that verified and linked products will still appear on this page after you have completed the linking process. Listings that are complete, will show the following message in the Amazon Listing column:
  • To view products that still need to be verified, use the filters at the top of the page. Click on the Status drop down list, select the Not listed option and click on the Go button (see image below):
  • You can skip the 'Verify link to ASIN' step for each product and instead focus on the products that do not have an ASIN linked - Search by Status 'Not Listed' at the top of the page to find those products most impacted.
  • You will need to use the ASIN linking if:
    • In the case Amazon have an incorrect UPC or your UPC is not correct
    • If you have a UPC exemption and you want to link it to an existing ASIN
    • You use the 'not listed' search and you want to link to an existing ASIN so your products will list.