There are many different accounts within Google that you need depending on what products you want to use on Google. Omnivore's Google Product Feed enables you to submit your products to the Google Merchant Center (GMC). Once your products are in the GMC you can use them for the Free Google Product listings and for Paid Google ads. 

Account TypeAbout
Google Merchant Center
  • The Google Merchant Centre is where your product feed is submitted to by Omnivore 
  • If you don't have one, Omnivore can create one for you when you set up your Google Product Feed.
Google account email address
  • This can be a gmail address or some other email address which you access via Google.

For FREE Google Product Listings you will need:


  • A Google Merchant Centre account  - you can create this from Omnivore.
  • A Google account email address  

Please contact us if you have an existing Google Merchant Center that you wish to use, otherwise you can create one when you set up your Google Product Feed in Omnivore.