Use this if you:

  • Have an existing Google Merchant Center account AND
  • ONLY want to submit products for free Google Shopping listings or you don't want to use Omnivore for Google Smart Shopping Ads.


NB: You can set Omnivore up to automatically upload your Google Feed - go to the Dashboard in Omnivore to do this.



Step 1: Create the Product Feed


  • From the Omnivore Dashboard, click the 'More' tab and choose 'Google Ads'
  • When asked to create or enter Google Accounts you can 'SKIP' this step.
  • You will land on the Dashboard - ensure your shipping is set up and you have checked your structured data.


Step 2: Get your Product Feed URL


  • All products in Omnivore that we import from your ecommerce platform are automatically added into your Google Product Feed. 
  • You can exclude products from your Google Shopping Feed by Brand, Keyword, On Sale or Category. Go to 'Settings - Google - General' to set these up or block individual products in 'Products - On Google' 
  • In Omnivore, go to ‘Settings – Google – General’. You will see the URL that we have created for your Google Shopping Feed. For example: https://m1.omnivore.com.au/v1/retailers/test-retailer/products/google?secret=S3wJ35J1r8nYVCe9BjD
  • Copy this URL


Step 3: Add feed to Google Merchant Center

  • Login to your Google Merchant Center account and in the ‘Products’ area there should be a section called 'Feeds' where you add the URL from Omnivore you copied in Step 1.
  • Click the blue '+ ' button to add your feed. Choose the 'Scheduled fetch' option.
  • Make sure you are setting your feed up in Google as a scheduled feed and you set the time to pick up your feed from Omnivore at least once per day.
  • See this Google FAQ for details: https://support.google.com/merchants/answer/1219255?hl=en&ref_topic=3404780
  • Make sure you are setting your feed up in Google as a scheduled feed and you set the time to pick up your feed from Omnivore at least once per day.



You should now be able to manage your campaigns in Google and keep the products up to date in Google via your Omnivore google shopping feed.