The product title is one of the key pieces of product data used by eBay, to display the most relevant products to a buyer in their search results.
Therefore an accurate and descriptive product title, that contains the keywords potential buyers are likely to search for, is vital to boost the visibility of your products in the eBay search results.
To help with this, our system allows you to modify product titles for eBay individually, or for all products by creating a product naming template.
1. Modify product titles individually
To change an individual product title, use the left hand menu to select "Products --> On eBay Australia"
Then, locate the product you wish to modify and click on the product title (as shown in the screenshot below) and enter the desired eBay product title you require.
2. Create a product name template for a Group of Products
This is useful if you want to add keywords to a group of products.
To create a product name template for a group of products, go to 'Products - Product Groups'. Click 'Add a product group'. Define the group of products you want to have the product name rule applied to.
Go to 'Products - Product Actions' then click the button 'Create product names'. Complete the required fields and make sure you select the Product Group you created.
A good example of this feature for a clothing retailer might be to create a product group from a category such as 'Womens Jeans'. The product name rule you could add might be: NEW $productName $standardColours Womens Jeans. For all products in the category 'Womens Jeans' the title would then have the name, colour and keywords Womens Jeans.
3. Create a product naming template for ALL products
To create a product naming template for all your products, use the left hand menu to select "Settings --> Feeds --> General":
By default, the product name template is blank so that the standard product title from your eCommerce store is used.
If you wish to optimise it for the eBay search, you can add product attributes to the title by using any of the following values:
- $sku – this is the SKU of your product.
- $brandName – this is the brand name (if you have assigned one).
- $retailerName – your store name.
- $colours – if the product comes in different colours, the list of the colours as you described them, e.g. Coral, Midnight, Gunmetal
- $standardColours - similar to $colours except the colour names are as mapped to the standard colour names, e.g. Pink, Black, Grey for the above example
- $productName – the original title of a product.
- $shortDescription - the short description of the product if provided.
- $detailedDescription – the long description of the product if provided.
- $amount – the products selling price e.g $89.95
- $rrp - product's RRP price
- $category - the category assigned to a product in the retailer feed/system.
You can also remove keywords or replace/add keywords using the -## ##- notation.
e.g. for a product with the title "Full Moon Dress On Sale", a few examples might be:
- A product name template to remove the text "On Sale":
- Product name template = $productName -##On Sale##-
- eBay Product Title = "Full Moon Dress"
- A product name template to replace "On Sale" with "Buy Now" (note the | to split the two):
- Product name template = $productName -##On Sale|Buy Now##-
- eBay Product Title = "Full Moon Dress Buy Now"
- A product name template to add extra keywords around "Dress" keyword:
- Product name template = $productName -##Dress|Party Dress, Eveningwear##-
- eBay Product Title = "Full Moon Party Dress, Eveningwear Buy Now"
Another example would be:
- A product with the title: "Converse – Leather Hi Shoe"
- Product name template = $productName $colours NEW from My Shoe Store
- eBay Product Title = "Converse – Leather Hi Shoe red, white, black NEW from My Shoe Store"
- Product attributes are case sensitive, so always enter them exactly as above (e.g $brandName or $sku).
- If you need to remove multiple pieces of text, add the -##text1##- -##test2##- etc in sequence.
- Product titles are a maximum of 80 characters. If what you enter is over 80 characters, it will default back to the original title and no changes are applied.
- Use\ before $ if using a $ sign in your text. For example if you want to add the text: "Special Offer \$20 off for Autumn"
- If using the second method, an import needs to be completed to modify the titles.