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KMART Marketplace for integration and support

Review KMART Marketplace for integration and support

Internal only.

Kmart Product Specifications Document - Kmart Marketplace Content Style Guide & Product Standards

New guidelines as at 30 April 2026

https://citybeachsoftware.sharepoint.com/:b:/s/CBSInternal/IQAwJ0BPbjyETJCxpb0jysBMAQGbZkhmYajgt3WxChUlu6o?e=RAeRQA

PRODUCT

Product Titles

  • Product title includes the Brand + Product (Packaging name)
  • You may include 1-2 relevant keywords in the product title for better product discovery in Google Search.

Product Descriptions

  • Product descriptions supplied should be original to Kmart and not copied from other sites including seller site or other third-party sites.
  • The following format can be used to ensure product descriptions are unique and optimised for SEO:
    “The [Product Brand] [Product Name] is designed for [main use]. With [feature 1] and [feature 2], it is ideal for [audience].

Product Claims


Images 

  • Image 1 (Hero Image) must be on a pure white background. 
  • No lifestyle imagery in hero image, only the product must be shown
  • For apparel, no posed talent in the hero image, and for nonapparel there should be no talent in the hero image
  • No AI content to be used
  • No non-compliant imagery or images where rights are not held or owned
  • No infographics, icons, text on any images; only use items that are included in item sold to customer (limited props)
  • Avoid user generated content

Additional Images 

  • Suggest at least 2+ supporting images but some categories require a min of 5 
  • No AI content to be used
  • No non-compliant imagery or images where rights are not held or owned
  • Do not show variants on the image and instead use the variants on the PDP to showcase options
  • Avoid model cutoffs or product cutoffs
  • Avoid infographics, icons, text on any images, limited propping 

Image Specifications

Omnivore has functionality for a seller to provide a separate set of images as an attribute and assign as a product action.

CATEGORY MANDATORY ATTRIBUTES

Toys & Nursery

  1. Suitable for Ages
  2. Dimensions
  3. Button Battery
  4. Furniture (topple) warnings

Living & Family

  1. Dimensions & Size
  2. Button Battery
  3. Furniture (topple) warnings

Pets

  1. Ingredients

Living & Home

  1. Dimensions & Size
  2. Material 
  3. Country of Orign
  4. Sleeper Type

Party & Events

  1. Dimensions
  2. Button Battery

Some attributes will require an alias in Omnivore to match the structured data format on the Kmart frontend.

Including Brand Name and Colour.

PROMOTIONS

At the time of writing Kmart had not launched their promotions engine that will power the buy box in the front end.  As such all sellers must only provide the 'sell' price. Use the price override function in Omnivore to set at 'SALE overrides RRP".  This is to prevent the 'CLEARANCE" label appearing on the front end.

SHIPPING 

Standard Mirakl set up and replicate in Omnivore. Express not yet accepted.

REFUNDS

Auto refunds are now enabled for all Mirakl marketplaces for full and partial refunds.