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High Value - Top 100 Plan

Review High Value - Top 100 Plan

High Value - Top 100 retailers are typically retailers that earn over $50k a month in total sales across 1 or more marketplaces.  These retailers are identified in the account tier field in FreshDesk as 'High Value - Top 100'.


Intro Email

When a retailer is initially allocated at the High Value - Top 100 level then they will require an introduction email.  

If the retailer has any prior relationship then the intro should be made by that person (For example if the retailer is moving from High Level to Account Managed then the intro could come from the High Level Manager,  If the retailer is new and offered Account Management then the intro could come from the sales person).

If there is no prior relationship then the Intro Email will be sent by the Account Manager themselves and combined with the initial reach out as detailed below.


First steps with new account managed retailer

  • Review the retailers site.  In particular make note of any issues/errors which are causing products to not list.
  • Send an email asking if they are available for a 30 minute initial call.  If the retailer does not want to talk via phone then revert to email.
  • In initial call / email cover the following
    • Ask the retailer what they would like from an account manager
    • Review their site and any issues that could be fixed up.  
    • If time allows go over some optimisation suggestions - this can be delayed to the monthly contacts if needed.

Monthly Contact

  • Once a month send an email which will cover the following:
    • Brief report on sales
    • Recommendations
      • Any errors that could be fixed
      • Recommendations for optimisation
      • Any potential marketplace opportunities
    • Make sure to remind them to reach out to you if needed.

Ongoing

  1. You will be copied on all tickets raised by the retailer with the support team.  Keep yourself updated on what issues are ongoing and step in if needed.  This may mean calling the retailer to clarify parts of the issue, reaching out to marketplaces etc.
  2. Respond to any contact from the retailer.
  3. Review sites throughout the month and make notes for when the monthly report / email is sent.