You can create, manage and monitor Smart Shopping Campaigns directly from Omnivore.
Google Smart Shopping is a PAID Google ads service. This video is a good overview on how it works.
- With Smart Shopping campaigns, your Omnivore product feed is combined with Google’s machine learning to show a variety of ads across networks.
- Google will pull from your product feed and test different combinations of the image and text you provide, then show the most relevant ads across Google networks, including the Google Search Network, the Google Display Network, YouTube, and Gmail.
- To help you get the best value from each ad, Google also automates ad placement and bidding for maximum conversion value at your given budget.
- You can create up to 100 enabled or paused Smart Shopping campaigns in your Google Ads account. In order to maximize performance, Google recommends that you consolidate your Smart Shopping campaigns and only create separate campaigns when necessary due to business requirements (e.g. different ROAS goals for different parts of your product inventory).
Here are some of the places that your ads will appear: