Prepare Product Content for Kmart Marketplace

Kmart Marketplace has specific requirements for the written content and product information used in your listings. Prepare this content before submitting products so customers receive clear, accurate and category-appropriate information.

This article covers written product content. Product imagery is covered separately in Prepare Product Images for Kmart Marketplace.

Product titles

Kmart's general recommendation is to start the product title with the product brand, followed by the product or packaging name.

The brand must be the brand of the product, not your seller or store name.

Kmart's title format can differ by category. Depending on the product, additional information may be needed in the title, such as:

• capacity;
• a product differentiator;
• game type;
• memory capacity; or
• an indication that the product is assorted.

Note: Kmart will use your colour attribute to add colour to the title on their side. It should not be included in the title in Omnivore unless advised by Kmart.

You may also include relevant keywords where they help customers find and understand the product. Check the requirements from the information you have been provided by Kmart.

If you need a different title for Kmart Marketplace without changing the title in your ecommerce store, see Edit or Change a Product Title on a Single Product or Create Distinct Product Titles for Each Marketplace in Omnivore

If the brand value imported from your ecommerce store needs to map to a different Kmart Marketplace brand value, contact Omnivore Support. Brand aliases are managed by Omnivore Support rather than by retailers.

Product descriptions

Depending on the category, the description should provide relevant information such as:

• the product's main use;
• important features and benefits;
• what makes the product useful or distinctive;
• relevant specifications; and
• other information needed to understand the product.

If your website description is not suitable for Kmart, you can create a Kmart-specific description in Omnivore without replacing the description used by your ecommerce store. See Create Distinct Product Descriptions per Marketplace via Product Actions.

If the description contains product, performance, environmental or other claims, also check Use Accurate Product Claims.

Product details and specifications

Kmart expects the listing to contain enough product information for the customer to understand what they are buying.

The exact information required depends on the product category. Depending on the product, this may include:

• dimensions or size;
• what is included;
• material;
• colour;
• product weight;
• battery or power information;
• assembly information;
• technical specifications;
• compatibility;
• ingredients;
• warranty information, etc

Where product information is also required as a Kmart Marketplace category attribute, check Kmart Marketplace Category and Attribute Requirements for the relevant category requirements.

Use Accurate Product Claims

Only include product claims that are accurate and supported by appropriate evidence.

Kmart should have provided you with its product-claim requirements, including required evidence. Follow the guidance Kmart has provided for your approved product range before including claims in product titles, descriptions, features or other product content.

This is particularly relevant for sustainability, environmental, certification, origin and promotional claims.

Change content specifically for Kmart in Omnivore

You do not need to change the content in your ecommerce store solely to meet a Kmart-specific requirement.

Where different content is needed for Kmart Marketplace:

• use Omnivore's marketplace-specific title options for product titles;
• use Product Actions for a Kmart-specific product description; and
• contact Omnivore Support if your source brand value needs to map to a different Kmart Marketplace brand value.

For title changes, see Edit or Change a Product Title on a Single Product and Create Distinct Product Titles for Each Marketplace in Omnivore.

For marketplace-specific descriptions, see Create Distinct Product Descriptions per Marketplace via Product Actions.

Check your content before submission

Before submitting a product to Kmart Marketplace, check that:

• the product title follows the requirements for its Kmart category;
• the product brand is the product's brand rather than your seller name;
• the required product details and specifications for the category are complete;
• applicable warnings, disclaimers, care information and other required information are included;
• any product claims have been checked against Kmart's documentation; and
• product images have been checked separately against Kmart Marketplace Image Requirements.