Google Merchant Center Website Requirements
Check the website requirements your online store must meet for products to appear in Google free listings and Shopping ads.
Products submitted to Google Merchant Center must meet Google’s website and checkout requirements. Use this checklist before submitting products through Omnivore.
Products Available for Direct Purchase
Products submitted to Google must be available for customers to purchase directly through your online store.
Your product pages must not direct customers to affiliate or pay-per-click websites to complete the purchase.
Contact Information
Make your contact information clear and easy to find on your website.
This may include:
- A contact form
- An email address
- A phone number
- A link to your business’s social media profile
Return and Refund Policy
Provide a return and refund policy that is easy for customers to find.
The policy should explain:
- The circumstances in which returns or refunds are accepted
- What the customer must do to request a return or refund
- The timeframe for requesting a return
- When the customer can expect their refund
If you do not accept returns or provide refunds, state this clearly in your policy.
Pricing and Purchase Conditions
Clearly disclose all prices, fees, payment conditions and other costs the customer will need to pay.
The price and purchase conditions displayed on the product page must remain consistent throughout checkout.
If a product uses subscription or recurring billing, additional Google requirements may apply depending on the product category and target country.
Payment and Checkout
Your checkout must:
- Provide at least one conventional payment method, such as credit card, debit card, invoice or payment on delivery
- Allow customers to add products to their cart
- Allow customers to complete the full checkout process successfully
- Use HTTPS and a valid SSL certificate when collecting payment, personal or financial information
Website and Product Data Consistency
Information submitted to Google must match the information displayed on your website, including:
- Product price
- Availability
- Product details
- Language
- Purchase conditions
Differences between your product data, landing pages and checkout may cause products to be disapproved.
Before Omnivore Submits Your Products
Google may review your website when product data is submitted through Omnivore.
If your website does not meet Google’s requirements, Google may disapprove your products or affect the approval of your Merchant Center account.
For the complete and current requirements, see Google Merchant Center guidelines.