TABLE OF CONTENTS

This article explains how to automatically populate Key Product Features for your Amazon listings (also known as bullet points). 


Add the data to the Custom Fields in BigCommerce


  • Login to BigCommerce and find the product you want to add the bullet points to
  • In the 'Custom Fields' tab, use the 'Custom Field Name' field to enter Product Features (capitalisation is not required) and to add the bullet point content, add each bullet point with a | character (aka pipeline). For example: 


This will create in your Amazon product listing the following text:

  • 100% Organic Cotton
  • Made in Australia


Extra Information

  • The vertical bar character (aka pipeline) is required if you want to create more than one bullet point. Use the | to separate out the bullet points.
  • Amazon accepts up to 5 Key Product Features, please do not enter more than that.
  • If you are already using a Custom Field named "Product Features" for other reasons and you don't want this to be presented as bullet points on Amazon, you can enter Amazon Product Features and this will be used instead for the Amazon bullet points.


In Omnivore, you will be able to see the additional data under the Product Attributes section of the full Product details page i.e: